Supporting the arts and celebrating local culture plays a significant role in our commitment to communities. We help local artists develop their talents by giving them resources and providing them with a platform where they can showcase their skills.
We’re delighted to be sponsoring the La Jagua de Ibirico Vallecumbia Festival, an annual celebration combining two essential elements of Colombian culture – vallenato music and cumbia. The festival is staged towards the end of the year but preparations will begin in January and run all the way up to the event’s launch. During the preparations, local artists are invited to apply for grants to help them buy musical instruments and traditional dress.
As well as showcasing arts in the region, the music and dance festival is the perfect opportunity to promote tourism in La Jagua de Ibirico and showcase the area’s unique culture. By supporting the event and its performers, we can help the arts flourish in the local community.